When it comes to marketing, there are some industry-specific considerations, and there are some fundamentals. You need to understand both to succeed. I would recommend starting with the fundamentals/strategies, then diving into tips and tactics, and then ensuring that you stay up-to-date. So here’s a three-stage plan:
- MBA IN A BOOK – For non-business people, this is a great book to gain exposure to a lot of concepts that you’ll need to understand. Starting on page 167 is all about management, and 311 is all about marketing.
- Contagious and Riveted – These are still more fundamental-based, but they are more timely and go over a lot of what really captures peoples’ attention and makes things go viral.
- Online learning – To get even more timely and stay on top of things, take courses online. E-learning is exploding (my brand is), and the reason is that you can keep up with the pace of change in this world.
I hope these books are useful to you—they definitely have been to me. If you want to check out one more, you can get myfor FREE. It teaches people how to plan an online knowledge business and leap from employee to entrepreneur.